Spielwarenmesse eG, as a leading trade fair organizer and marketing services provider for the toy industry, founded Spielwarenmesse Middle East Fuarcılık Ltd. Şti. on 1 January 2013 and took over Toyzeria Toys, Licences, Games and Gaming Equipments Fair. The subsidiary is now the organizer of the Turkish trade fair which takes place in the Istanbul Expo Center for the 11th time. Spielwarenmesse Middle East is the meeting point for the toy sectors of Near and Middle East, Turkey and Eastern Europe. The mission is to forge an efficient business development platform for exhibitors and visitors by organizing a professional trade fair in Turkey.
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